Topics, which we are describing in this article is all about SEO tools, Highlights are:


  1. SEO Strategy
  2. Top suggested Free SEO tools
  • SEOquake
  • Moz
  • Keyword Everywhere
  • Neil Patel on-page tool
  • SEO Site Checkup
  • Google PageSpeed Insights
  • SEMRush
  • SimilarWeb


If you’ve been doing digital marketing for your website for a while and want to get organic traffic on it, then you should know that SEO is a major part of it. And just like every other task, SEO also becomes more convenient when the correct tools are used. 


But with so many tools and websites claiming to provide the best results, which ones can you really trust and which ones do you really need? 


We are going to cover each section, and list some of the free SEO tools that you can use. But first, let’s understand.



Why do you need an SEO strategy?

It’s 2021 and everything is going digital, including marketing. So if you have a small business it is prime time to make it digital and generate some business leads, sales and conversion through it and that all is possible because of the right list of keywords to target the relevant audience.


Now imagine that you type in beauty parlours near me in the search bar, a lot of businesses pop up on the search result. And which one do you click on? The ones that are probably in the top 10, right? This is true for most businesses. And that is why ranking high on the search result page is what every website is after you will get. 


  • The higher you rank, 
  • The more traffic you will get on your website, 
  • Increasing reach 
  • And the possibility of increasing your client base and revenue. 

But then again there are hundreds of small businesses online, so how do you make your business stand out? How can you get more traffic and increase your reach? The answer is an effective SEO strategy that’s all 


There are some targeted sections in SEO that can be easily optimised to get quick results. These are-

  1. Using targeted Keywords
  2. On-page audit
  3. Competitor’s website and SEO analysis
  4. Increasing domain authority
  5. Effective backlinking


What is the top suggested SEO tools? 


Most SEO tools are either web applications, applications or extensions that you can use to get all the above-mentioned data about your site or any other site that you might be visiting. 


SEO tools help you in deciding what keywords you should be targeting, what local SEO techniques you can use to get more traffic, what your competitor’s SEO strategies are, how good your website is, etc. 


The search engines keep on advancing their algorithms to filter out and display the best and most relevant results. It becomes quite challenging to keep up with SEO, this is where SEO tools can be your saviour. 



Best free SEO tools  




1) SEOquake:  Google Extension


One of the best SEO extension tools, SEOquake offers various options under its umbrella. It offers basic on-page audits, compares domains, provides data for various parameters of SEO for every site that you visit, and lets you export all the reports. 

It also works as an analytics tool that helps you track all internal and external links and provides statistics for social networks. 



2) Moz: A full package of advanced SEO tool


Moz is a web application, it audits the site every week and displays current errors and suggests ways to optimise the site. 

The audit includes keyword and SERP rankings, on-page analyses that include backlink monitoring. You can go for their paid packages but the free trial is sufficient for small to medium businesses.  



3) Keyword Everywhere: Extension


Keyword everywhere, as the name suggests is a free tool for Keyword Research. It is a chrome extension that can be used to do deep keyword research and analysis, which includes-

  • Monthly search volume
  • Trend chart
  • Related keywords, trending keywords
  • Long-tail keywords
  • Moz link metrics
  • Estimated organic traffic 

You’ll see all these results on the right side of Google. It’s fairly easy to use and gives quick results. 



4) Neil Patel on-page tool



It offers a full on-page SEO tool that helps you with different metrics and suggests ways to achieve better results. 


Ubersuggest is another great tool to consider, it gives you an in-depth review of various important factors-

  • Keyword suggestions
  • Backlink data
  • Competitor’s SEO data
  • Content Ideas
  • Domain overview 

It is a powerful SEO tool that can help alleviate your digital marketing game to the top level.



5) SEO Site Checkup


SEO site checkup offers a 14 days trial period. It helps in generating reports and also has how-to-fix tutorials for each issue. The tools also automatically track weekly changes in 30 SEO variables. Plus, you can store your reports to review the progress made and follow up on your SEO strategy. They offer a full suite of SEO tools that includes-

  • SEO reports- to analyze SEO issues
  • White label SEO reports
  • 5 Competitor’s SEO profile
  • Professional SEO monitoring tools


6) Google PageSpeed Insights


As the name suggests, PageSpeed Insights gives a detailed loading/ speed report of a page on mobile and desktop devices. 


Page speed is one of the most important SEO ranking factors. Getting 100/100 PageSpeed Insights will boost your SERP rankings, and also make your site easily accessible on both desktop and mobile devices, something which Google’s search algorithm confers highly for SERP.


Google has some of the best and most useful digital marketing and SEO tools that are easy to understand, use and FREE! Some of them that you might already be aware of are Google Analytics, Google My Business, Google Search Console, Google Trends, Google Keyword Planner. 


7) SEMRush


SEMRush offers a full package of SEO tools, They offer a limited period trial offer which can be used to do an audit, domain reporting,  and limited keyword research.


 And offer a pool of other SEO tools if you decide to go for pro or guru packages, which includes Technical SEO monitoring, SERP positions monitoring, competitor analysis, as well as auditing and analysis of backlinks. 


8) SimilarWeb 


It is a free SEO  chrome extension that helps you with organic keywords, your competitor’s traffic figures and sources, engagement, and a lot more. 


You can get a good start by searching and analysing your competitor’s website and see what they are doing right or wrong and plan your SEO accordingly, making sure that you are one step ahead and two times better than your competition.



These are some of the top SEO tools that are freely available and widely used. There are tons of other free and paid digital marketing tools that you can use to make the digital marketing and SEO of your website a cakewalk for you. 

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