The first thing that we have to need to set a relevant keyword for your website so SEO easily searches our website for relevant content. The keyword always related to our website content and also the content is relevant and realistic.
  • Keyword research is one of the most important activities in SEO.
  • It is a practice where you choose the primary and secondary keyword around which meta tags and the content will be based on.
  • The primary component of keyword research is below: 
        Search volumes
  • Keyword research gives you a better understanding of how high the demand is for certain keywords.
Keyword Research

The words which are used to search about something on search engines are the keywords.
  • For example, If customer types "buy books" in Google search box, then the keyword or key phrase is "buy books". On the basis of searched keywords, Google will display the search results. Hence, it becomes very important to understand are keywords in digital marketing and they are important in SEO.
  • The goal of businesses is to get discovered on the internet. People use search engines to find products and services. And, a digital marketing strategy for a business is successful if it is discovered.
  • Different people have different ways to search, but the concept of search engines remains the same.
  • A person might search "Electric Vehicle". What do you understand by this? Is the person willing to buy an electric vehicle? or maybe he just wants to know about what electric vehicles are? or even maybe he wants to repair the electric vehicle which he has.


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