Businesses of all sizes are investing in online marketing because it helps grow their brand and boost sales. If you're a freelance digital marketer or an agency that is wondering how to get your first client online, you've come to the right place.
Here I will guide you on how to use the best freelancing platforms like Upwork and Fiverr to find, engage, and close high-paying digital marketing contracts — even as a beginner or an expert.
Why Upwork and Fiverr Are the Best Freelancing Platforms
When it comes to how to earn online and connect with clients around the world, platforms like Upwork and Fiverr are among the top choices. These freelancing marketplaces provide access to thousands of businesses actively seeking skilled professionals for both freelance and contract-to-hire roles.
In particular, if you specialise in digital marketing—whether it's SEO, social media marketing, PPC advertising, email marketing, or other related services—these platforms offer a powerful gateway to global clients and consistent work opportunities.
🌟 Benefits of Using Upwork & Fiverr:
- Access to global clients (earn in dollars $)
- Pre-built trust and payment protection
- Niches for all digital marketing specialities
- Opportunity to build a strong profile and portfolio
How to Get Your First Client Online on Upwork
1. Create a Niche-Focused Profile
On your profile, there are two sections, Specialists and General. Focus your profile on a specific service (e.g., "SEO for local businesses" or "Facebook Ads for e-commerce"). Clients prefer specialists over generalists.
2. Search for New or Low-Competition Jobs
Use filters (categories, experience level, job type, location, etc.) to find jobs posted by clients who are new to Upwork. These clients are often more flexible and open to hiring fresh freelancers.
3. How to Write a Winning Proposal
- Personalise it: Mention the client’s business and goals.
- Offer value: Explain how your work will help them grow.
- Keep it short: Aim for 150–250 words.
- Share work samples or portfolio, if you have.
- Include a call-to-action: E.g., “Let’s schedule a quick call to discuss your goals.”
How to Get Clients on Fiverr
1. Optimise Your Profile
Use searchable terms like:
- Digital marketing services
- SEO expert
- Social media ads
- How to earn online
- Marketing freelancer for startups
2. Use Eye-Catching Thumbnails and Videos
A professional video introducing your service can significantly improve your gig’s visibility and conversion rate.
3. Leverage Buyer Requests
In Fiverr’s “Buyer Requests” section, apply quickly with tailored offers and showcase relevant experience.
How to Close Your Contract Successfully
Getting the job is only half the battle. Here's how to close your contract with confidence:
- Communicate regularly with your client
- Meet deadlines and deliver high-quality work
- Ask for feedback and reviews
- Politely request a contract closure once the work is complete
- Offer to stay available for future projects
Master the SEO of Your Freelancing Profiles
One of the most overlooked strategies for getting noticed on freelancing platforms is optimising your profile and gigs for search—yes, just like SEO for websites!
Whether you're on Upwork or Fiverr, your profile and service listings act like mini websites. That means you need to be laser-focused on using high-volume, relevant keywords that clients are actively searching for.
🔍 How to Optimise Your Profile for Better Visibility:
Use service-specific keywords in your title, overview, and skill tags. For example, instead of just saying "Digital Marketer," go for "SEO Specialist for E-commerce Websites" or "Facebook Ads Expert for Local Businesses."
Include keywords with high search volume, such as “SEO services,” “social media marketing expert,” “Google Ads manager,” or “email marketing campaign setup.”
Keep your language clear, concise, and client-focused. Let them know the value you bring, not just your skills.
🎯 Fiverr-Specific Gig SEO Tips:
Optimise your gig title with targeted keywords. For example: “I will do complete on-page SEO for WordPress websites.”
Use all available tags wisely to improve discoverability.
Write a keyword-rich gig description that naturally includes relevant search terms while clearly describing your process and deliverables.
Upload a high-quality thumbnail and an intro video using voice or text that includes your main service keyword.
When done right, this type of SEO helps your profile rank higher in search results on Upwork and Fiverr, making it easier for clients to find and hire you, especially in competitive digital marketing niches.
Remember, visibility leads to opportunities. The better your SEO, the more chances you have to land high-paying digital marketing clients.
Bonus Tips to Get High-Paying Digital Marketing Clients
- Build a personal brand on LinkedIn to attract inbound leads
- Start a portfolio website showcasing case studies and testimonials
- Upskill constantly with certifications (Google, HubSpot, etc.)
- Offer value-first strategies in your pitches and proposals
Whether you're a student, job switcher, or aspiring entrepreneur, learning how to earn in dollars ($) through freelancing is one of the smartest moves in 2025. Platforms like Upwork and Fiverr make it easier than ever to land your first digital marketing client and build a profitable career.
Don’t wait for opportunities to come to you — go get them with a winning profile, a sharp proposal, and the right strategy.
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