Why Google My Business Is Important
Google my business basically used to register your business on google, I will clear this sentence with one real-life example, When we want to open our business, what we need for that 1) One business idea 2) Place for business 3) Collect our product or showcase in our store 4) one permanent address or identity of our business using that audience get your store location 5) Brand awareness for getting revenue and sell.
Right, all these parameters are required to start your business and running with profit similar to that when we want our business online and want to get revenue from online audiences. We need to tell google that now our business is online and we are ready to provide our business services to users for that we need to list all our business information into Google my business, which helps to get high revenue and brand awareness and help to build an online presence.
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How to create a Google business account
It is a very easy process if we follow step by step with proper sequence. Before going to create a google business account, we have correct knowledge of those steps which we want to do in our account like business contact information, business physical address, product details with proper size images, etc.
Before access to your full business account, Google will verify all your business information and that process will get 2-3 days after successful verification, you can access all your business details and edit as per your requirements.
Here I describe all steps one by one, you should follow those steps when you are going to create your personal business account, these steps are:
1) Start by going to google.com/business
2) Log in with your Google account
3) Enter your business name
4) Enter your business address
5) Specify service areas (Service Area Businesses only)
5) Choose whether you’re a storefront or a service provider
6) Choose your Primary business category
7) Add your phone number and website
8) Verify your local listing (The verification process helps Google make sure your business information is accurate and that only you)
What’s Next, when verification is done?
Once you have an officially verified listing, it’s time to optimize your Google My Business!
Now you can:
- Add photos and videos to your listing
- Write and optimize a compelling business description
- Use Google My Business Q&As to understand your audience
- Create Google My Business Posts to showcase offers and promotions
- Add service menus and product collections
- Encourage your most loyal customers to ‘Follow’ you on Google Maps
- Start requesting and managing Google Reviews
- Use the Google My Business app to:
- Update your business hours, location, contact information, and description
- Post statuses and pictures
- View search insights
- How many people visit your website
- How many people searched for driving directions
- How many people called you
- How many people viewed photos of your business
9) Finish populating your Google My Business profile
Google My Business is a free tool that allows small business owners (and nonprofits) to promote their business information on Google Maps and search. With Google My Business, you can connect with your customers and they easily find out your business details in one place, post updates to your business profile, and see how customers are interacting with your business on Google.
How to Google my business listing help in better ranking on google
Setting up your Google My Business profile is a critical part of local SEO. Google My Business is a core element of local SEO, so it’s important to highlight at this point just how crucial it is that your listing data is accurate and kept up to date. Research suggests that 50% of consumers visit a store or business the day of performing a local search, using the keyword 'near me',
Ranking higher on Google helps you get found online, obtain more local customers, and increase your sales. There are steps a business owner can take to make sure their business is showing up high in search results.
The key to ranking higher on Google is weaving particular keywords into all of the content you create: for your website, social media feeds, online listings, and Google My Business profile.
Anytime you Google something, the words and phrases you type into the search box are called keywords. Once you hit “enter”, Google scans its index and comes up with a list of website pages that contain those keywords. It ranks those pages based on their relevance to the keywords, the reliability of their content, and their structure. In order to rank your business higher on Google, you need to include the right keywords for your business in the right places in your content.
The more complete and accurate your Google My Business listing is, the higher it will rank in Google Search and Maps. And also Google My Business can help to improve not only your search ranking but also your traffic and sales And you are very known about What is SEO? and how we implement it on the Business listing.
Google My Business acts in the same fashion as Yelp in that it provides the vital information consumers need in order to make a decision about your business. A complete Google My Business Listing includes:
- Business name
- Address
- Phone number
- Category
- Website
- Hours of operation
- Description
- Photos
Tricks to rank higher in google my business listing
Be Selective with Your Photos
When you upload photos to your Google My Business profile, make sure they are both relevant and high-quality. Google My Business strives to give consumers a sense of what it’s like to be at your location, so include pictures from different angles within the space, pictures during peak times, photos of products and services, and events. Do not upload graphics or promotional images with text on them. Make sure to update these photos regularly to get the best local results.
Use the Google Q&A Section
Google’s Q&A section offers you the ability to answer customer questions directly in your business listing. The benefit of this is that you can preemptively answer questions that customers might otherwise not know the answer to which can impact their decision to use your business. For example, “Do you have parking? Yes, there is a parking lot for customers.” may be enough to turn a passive onlooker into your next customer. Use this section wisely and always respond to questions quickly. As a business owner, you can also publish frequently asked questions and answer them yourself.
Strengthen Your Google Description
If your Google My Business description is too short, such as “electronic repairs”, you will leave customers wondering about the specific services you offer. If it is too long or wordy, it will get overlooked. Try to make it a sentence or two that sums up the majority of your offerings but highlights your greatest feature or benefits.
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