Difference Between Paid and Organic Digital Marketing

Paid Digital Marketing

Paid digital marketing means you have to pay money to show ads on various platforms and get more traffic and awareness for your website. If your site is new and you want to show it higher on the Google search result page, invest in paid ads along with SEO (search engine optimization).

 

Paid Ads can last as long as you are paying money to the platform. When marketers choose this approach, they are essentially paying for results. The focus is on achieving a solid return on investment at a faster rate than organic marketing, which includes converting viewers into customers and meeting sales goals in the designated time frame. Marketers should track conversion and engagement rates for each advertisement to measure the success of paid marketing campaigns.

 

It is a faster method to create revenue from your site and increase engagement and reach, which means if someone searches for something related to our website niche, the Google search engine helps us find your website services at the top of the search results, and people click on your website.

 

     

Paid marketing, in short, is a strategy for paid campaigns that includes paid search marketing ads, social media ads, sponsored posts, display ads, video ads on YouTube, etc.

With paid promotion, you can target your ideal audience and reach people who might never have connected on your social media pages.

If you want to get customers from a specific location, through paid ads, you can target the country, city, or state to get leads from there.

• Always plan your paid marketing budget before investing anywhere because we need to focus on ROI (return on investment).
• Without proper planning and strategy, no one can get relevant and useful results, whether it is paid or organic marketing.
• You need to track analytics in order to plan your next campaign based on the most engaging demographics, geographics, and engagement.

Paid marketing channels

• Facebook ad manager
• Google AdWords
• Influencer marketing
• Affiliate marketing 

Organic Digital Marketing   

* As the name implies, organic means without mixing anything; it's pure in marketing. This is the first step in establishing a brand presence for your business on different online social media platforms. 

* Social media platforms are free to use; explore them as much as you can to make an amazing customer chain worldwide. Initially, we all know organic traffic is difficult to earn, but I suggest making a plan that includes your affordable cost for paid marketing as well so that we can manage the balance between organic and paid marketing. 

* Organic marketing focuses on educating audiences, optimizing content for better search results, establishing companies as thought leaders in the space, and building long-term relationships with consumers. 

* To measure the success of inbound tactics, marketing teams track search result page rankings, organic traffic numbers, and content-driven leads. 

* Organic marketing wants consistency on social platforms; you need to take action once a day by posting content, graphics, blogs, videos, reels, etc. 

Along with posting, follow the below-mentioned steps to get organic engagement and reach on your business's social media page.

• Create a Google My Business listing account.
• Complete your social profile to include information about us, contact information, a cover image, a profile icon, business hours, services, etc.
• If possible, ask your audience or colleague to post a review on your social page.
• Try to use relevant keywords about us or at the time of posting the caption.
• Add a call-to-action button like the WhatsApp button, send a message, visit a website, etc.
• Always focus more on quality than quantity when posting.
• Create content that represents what the benefits will be for your customer using your service.
• In a week, post a testimonial.
• A Monthly content calendar is important to increase engagement and conversion.

The top advantage of the organic approach is that brands can share information at essentially no cost. Plus, it often feels more authentic to audiences because rather than being a sales pitch, the content is educational, relevant, and helpful for viewers. 

This is the reason why 51 per cent of today’s website traffic comes from organic search and over 40 per cent of revenue is the result of organic traffic, according to a recent report from Bright Edge. 

Don't stop organic marketing, no matter if you are getting results or not, because that is what customers see at first before visiting your physical office or website.

      Organic marketing types

•     Social media marketing
•     SEO
•     Guest posting 
•     Email marketing
•     Youtube channel

It takes considerable effort to create high-performing content and build consumer trust, which means it takes more time to see results, especially when compared to paid marketing efforts.  I hope through this article, most of your doubts have been cleared. 

In simple terms, organic marketing is to attract audiences and increase brand awareness, and paid marketing is to get conversion/Leads from a specific location in a short time duration.