Search Engine V/S Display Advertisement

Search Engine Advertisement:

Search Engine advertisement is a type of paid advertising, also known as pay-per-click advertising, That gets your business found on search engines.
Search advertising is a great way to compete in the online space and directly target folks in your area who are using a search engine to look for your products or services.
The beauty of search advertising is that you have a chance to compete with the bigger competitors in your local market without spending an arm and a leg in advertising costs.
If one person searches a keyword that it automatically appears a relevant advertisement on the search result page.

Digital display advertising is a way to grow your brand's awareness online. Display ads, also known as banner ads, are shown to your target audience whenever they are surfing online, but not searching for your product or services.
When your customer is online, it's important to keep your brand in front of them as much as possible. Think of your own online behavior.
Digital display advertisement is graphic advertising on Internet websites, apps o social media through banners or other advertising formats made of text, images, video, and audio.
We can use Google Adwords to create these types of add and choose our convenient options like what we want after creating Ad, we want traffic on the website, sales, engagement, etc.
And also it is important to choose relevant geographic areas and age of the person, etc to target easily and achievement whatever we want after creating the advertisement for our website.