What is “Threads”, and what is the Buzz about?

It's incredibly amusing how our daily interactions are mostly digital-based and how social media has become an indispensable part of our lives. Given that, we all look to have great conversations, and our need for engagement with different people has been fulfilled by the new "Threads" app by Instagram, truly reformulating how we interact with others.


Rather than building new users, threads have tapped the existing 2.35 billion users of Instagram and given very tough competition to other social media platforms. Its user-friendly group feature further improves community building. Users have the option to join or start groups that are focused on particular subjects, pursuits, or causes. As we have already experienced group building helps increase Facebook engagement, and it will also work on Threads.


Threads connect people from different walks of life, enabling them to engage profoundly through common passions, from business networking to specialised hobbies and online exchange of services.

How can we use Threads?

It has made sign-up extremely easy for people who have an Instagram account. All you need to do is download the app from the Apple Store or Google Play Store, tap 'Log in with Instagram', and hit the 'Import from Instagram' button to get started. It has given its users a break from scrolling visual content to sharing texts and joining public discussions. It has the Instagram UI but has features similar to Twitter.

Is Threads giving tough competition to Twitter?

The significant advantage that threads have is that they already have access to Instagram users. It's a simple registration process that is tailored to your Instagram data. As we know Twitter is a wide political social media platform. Threads have very similar yet advanced features to Twitter, like creating posts up to 500 characters long with a maximum of 10 photos and 5-minute-long videos, replying, and resharing posts. Unlike Twitter, this doesn't have the feature of sending direct messages.


After Elon Musk's control over Twitter in October 2022, the platform has experienced various technical difficulties, implemented alterations to its blue-check verification procedures, and encountered backlash from users and advertisers regarding its content moderation practices.


Additionally, Meta (the parent company) is attempting to make Threads operate with the ActivityPub protocol. By doing so, Threads would be compatible with other applications that use the ActivityPub standard. Threads, owned by Meta, is very new to the game and has great potential to give tough competition to Twitter.

Features of Threads

Currently, the Threads app, which has fantastic but minimalistic features, is accessible in more than 100 countries for both iOS and Android.


Let's have a look at some interesting features of the app.

  Register with your Instagram account only.

  Links, pictures, and videos with a maximum runtime of five minutes can all be included in posts with a maximum character count of 500.

  You can even use the threads’ posts to share on your Instagram story.

  When a user joins Threads, he/she is automatically defaulted into a private profile if under 16 (or under 18 in some countries).

  You can also decide who can reply to your post and if you want to hide your like count.

  You can also customise your account's privacy, notifications, and data.

  The app also followed the mechanism of remarketing benefits.

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