What is Google AdSense

Google AdSense is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video, or image advertisements on website pages and earn money when site visitors view or click the ads.
Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your content and visitors. The ads are created and paid for by advertisers who want to promote their products.

Account Activation: 

  1. Complete your payment address details: Select an account type depending on if you'd like to get paid to the account holder's name or the company name.
  2. Verify your phone number: Not required for all accounts. You can use your listed phone number if you had verified it for Google before.
  3. Connect your site: Copy your AdSense code. Paste it into the HTML of your site, between the <head> and <head> tags. Ensure that the site you used for AdSense and the site you pasted your AdSense code is the same.

Best Practices for your site: 

  1. Comply with the AdSense program policies
  2. Contain unique and original content and attract genuine user interest
  3. Should be live, loading and easy to navigate through
  4. Should be reachable and accessible for crawling.

Difference between Google AdWords and Google AdSense:

Google AdWords is the platform, to create ads and display your ads in Google Search Engine Result Page. In AdWords, you will pay to Google, when someone clicks on your ad.
When you create Google AdWords account, you can create ads, choose a budget, schedule your ads and decide where your ads should appear and you will be charged when someone clicks on the ad.

In Google AdSense, Google will pay to you, when someone on the ad which is shown on your website

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