Let's begin with email marketing. Before starting to know marketing law, we will first know What email marketing is. What are the benefits? What are free email marketing tools? And How do I design a responsive email template?
Let's get started...
Email Marketing:
- Email Marketing means we market or promote businesses by sending emails to our audience. It is the best way to reach out to the right customer at the right time so that they can know who you are.
- We can design and draught emails that include information about business services and products and send them using many tools, or you can say to touch with subscribers on a daily basis, but we also have to remember that the subscriber will not be frustrated, so it's better to add an unsubscribe option so that if the audience doesn't want mail anymore, they can simply unsubscribe.
- Through email marketing, we can easily build trusting customer relationships.
Benefits of Email Marketing
This is the most effective marketing because every day, over 70% of individuals, businesses, and consumers check their email once a day for sure.
- Most brands and millennials prefer communication via email.
- Helps in increasing and improving sales by using a free email marketing tool that can generate automated responses and help in designing templates according to the business niche.
- You just need to know the right audience for your business and shoot the email at once into their inbox.
- Through email marketing campaigns, you can promote your seasonal offer and divert traffic to your site to improve your website's SEO.
- It's a cost-effective marketing approach because we don't need to pay for location or placement. All you need is a good writer and graphic designer.
- In the end, you own the contact data of your customers to create a strong database portfolio for future uses.
How Email marketing is helpful for small businesses
- Helpful in drafting the right content for the right audience, with only meaningful content delivered directly to the right person.
- You can do variations, including different images or subject lines, to increase email engagement.
- You can easily target different audiences to create segmented lists based on geography or preference.
- A simple and serious way to connect with your customers in order to get valuable feedback and surveys.
- The actual new customer coverage rate is higher than social media results.
- On multiple devices, such as mobile, desktop, or table, everyone is on the same page. So basically, you can reach any type of audience on any device.
- It is a reasonable approach to remind your valuable customer of your presence each day so they don't distract from your services.
How to design a good responsive email template
- Ensures emails are optimised for various devices and screen sizes.
- Set the images as per device screen sizes to create a good user experience.
- Add one easy-to-understand tagline in big and bold font.
- Make the CTA button more visible and make attractive it by adding colour.
- Add hyperlinks to keywords or useful information, but make sure not to add too many links in one paragraph.
- Add a border in the mail to fix all elements within that in uniform order.
- A short description should be there that represents what you want to convey to your audience.
- Preview and test your template before sending it to your audience.
Free & best email template design tools
- Campaign Monitor
- Brevo
- Stripo
- Bee
- Unlayer
- Mailchimp
- 99 Designs
- Klenty
- Litmus
- Topol
- Dyspatch
- Mailmodo
Before sending an Email to our audience we have to keep in mind some basic things and follow the CAN-SPAM Act rules:
1) Don't use false or misleading header information- A domain name and email address must be accurate and identify the person or business who initiated the message.
2) Don't use deceptive subject lines- The subject line must accurately reflect the content of the message.
3) Identify the message as an ad The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
4) Tell recipients where you're located- Your message must include your valid physical postal address.
5) Tell recipients what method they prefer for receiving future emails from you- Your message should have a clear and conspicuous explanation of how the recipient can opt out of getting an email from you in the future.
6) Honor opt-out requests promptly- Any method you offer to your customers must be able to process opt-out requests for at least 30 days after you send your message. Once people have told you they don't want to receive further messages, make sure you can't sell or transfer their email addresses, even in the form of a mailing list.
7) Monitor what others are doing on your behalf- The law makes clear that even if you hire another company to handle your email marketing, you can't contract away your legal responsibility to comply with the law. The company whose product is promoted in the message and the company that actually sends the message may be held their legal duties and they can't deny.
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