Search Engine Optimization

What is SEO: Search Engine Optimization is the practice of increasing organic traffic on search engine result pages.

Consider an example where 100's of students have participated in an essay writing competition. The competition will be evaluated on the basis of :

• Relevant content
• Suitable title
• Logical Structure
• Suitable synopsis
• Neat and readable content

This same thing follows in SEO: 

• Engaging and relevant content
• Suitable titles tags, URL
• Header tags
• Meta description
• Responsive design and Site speed

And google is the judge and finds the best page and does ranking according to the above steps.

How does Google rank websites?

Search engines like Google follow three basic steps to rank a website. They are 

1. Crawling: Crawling is a process done by Seach Engine spiders/bots where they scan a website and copy the entire website's content and store it in the search engine's index.
2. Indexing: In case a website is to in a search engine's index, none of the users will be able to find the website.
3. Ranking: When a user types a query on the Google search engine, the most relevant website will appear on the Seach result based on multiple factors like user's location, language, user experience, etc. 

          User experience under Page load time, Average session duration, Bounce rate, Based on cookies.

Types in SEO: 

1. On-Page SEO: On-page SEO is the process of optimizing elements on your website itself.   

2. Off-Page SEO: Off-page SEO is the process of linking or promoting your website using link building. It helps us in improving the web site's recognition, credibility, trustworthiness, and authority.