Content Marketing

What Is Content Marketing: 

• Content Marketing is a marketing strategy that revolves around the creation, publication, and distribution of content to a target audience in order to bring new traffic (and therefore new customers) to your business.
• This is almost always done online through the use of social media, blogs and videos, and ebooks and other downloadable or interactive tools that share your brand and expertise with your ideal buyer. 

10 Perfect Reasons to Start Creating Expert Content for Your Company Today:

1) Build Trust with Your Visitors: The more content you create and share with your target audience, the clearer it becomes that you are an authority in your field.

2) Build Brand Awareness:  You can use content marketing to significantly increase traffic to your site so you can get consistent, quality traffic and inbound links to your site, and expose them to a brand they never knew existed.

3) Great for Organic Search (SEO): When you open your browser and type a keyword or phrase into Google, the search engine is working hard to bring you the most relevant information regarding your search query. When you are creating expert content for the sake of sharing useful and valuable information to your ideal target buyers, Google recognizes that your content is useful and provides the answer to people searching, therefore it will rank higher in the search results.

4) Generates Leads for Your Business: Content marketing enables strangers to find you through your useful and informative content.

5) Attract Ideal Buyers: The beauty of content marketing is that while you'll be distributing proof of your expertise to the world, only people who are really interested in what you have to say are the ones viewing it.

   

6) Convert More Website Visitors into Leads with Lead Nurturing (Buyer's Journey): The buyer's journey consists of 3 main stages: awareness, consideration, and decision.

7) Your Visitors Will Share Your Content on Social Networks:  Of course, you should aim to create useful content that people want to read, but if you can create content that people share you'll be way ahead of the game.

8) Gives People a Reason to Come Back to your Website: When you provide people with helpful and informative content you're beginning to build a relationship. You become a trusted resource and people return to sites that they know and trust.

9) Build Brand Authority (industry expert): By now this one should be obvious. You're content showcases your ability to do what you do better than the rest. Your target audience is getting answers to your questions from you; they just need to know that you'll provide them with the best way to solve their particular problem.

10) Build Back-links:  Create expert content and other websites will want to link to you in order to share what you have to say. Depending on the linking site, your audience may multiply by 2, 5, or even 100 times. The real benefit is that this backlink is one of the criteria the search engines use to rank your site.