What Is Tag Manager
- Google Tag Manager is a free platform where we can manage all different types of tag for example if we need all traffic data information which is coming from Facebook to our website then what we need to do we have created Facebook pixel code in our website coding so for that we have to change our code itself or through experience developer, it take time for changing code and if the code was not implemented correctly then we will face many issues on our website. For easy this process, we can implement new service on our website without error through tag manager.
- Google Tag Manager is an online tool that can help you with tracking codes and collection analytics on your website. Tag Manager has so many great features that are easy to use, and the best part is, it is completely free. The program can keep track of all your data in a centralized location. This means you will not need help from other developers that can cost a lot of money to work with. You can do the work all on your own, and you will be able to see everything that happens on your web page in one place.
When you feel like you have to change one code, you will not have to rewrite the rest of your code when using Google Tag Manager. The best part about using it is that anyone can use it, and you don't need to have extensive coding skills to now what is going on.
How to add Google Tag Manager into our website: We have to create Tag Manager account through google and add your website URL then Tag Manager provides two different code, We need to paste one code on your HTML coding page after <head> tag and other code paste after <body> tag.
After setup the Tag Manager account, we will tack all data from Google Analytics, Facebook, LinkedIn, Ads Campaign data, etc.
Google Tag Manager is a bridge between our website and marketers.
3 Most Important Part Of Google Tag Manager:
1) A Tag is part of the code you use to send data to Google Analytics or other third-party tools where you keep track of data. If on your website traffic comes from LinkedIn then we want to track all data so firstly we configure LinkedIn through the Tag Manager tool, tag manager setup code on your website coding part, and help us to track all relevant information.
2) A trigger is an action that signals the data is needed to be collected. After tag configuration, we will instruct to Tag Manager to trigger and we can say to publish only pageview information.
3) Variables are the circumstances under which the data is collected. Google Tag Manager makes it possible that you won't have to put each code separately into your files, so it makes the setup process so much easier.
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